From Accrington Stanley to Wycombe Wanderers, passionate football fans from EFL Clubs, including a few famous faces, are front and centre in a campaign by Sky Sports that brings together fans of Clubs from across England's top four divisions to share their hopes for the 2024/25 season.

The campaign comes as new research commissioned by Sky Sports reveals an overwhelming sense of optimism across the football community right in time for kick-off.

Stars from the world of sport and entertainment, including comedian and Plymouth Argyle fan, Josh Widdicombe, feature alongside Justine Lorriman, the landlady at The Royal Dyche in Burnley, and supporters from Newcastle United’s deaf community. Sweeping the length and breadth of the nation, the fans have all shared their hopes, pride and dreams for their club’s upcoming season, brought to life in a variety of ways and showcased across Sky’s social platforms. 

The club-specific fan stories include Darts star and Stockport County fan, Nathan Aspinall stepping up to the oche to predict promotion for the Hatters. While Watford fan, Will Lewis – founder of his own pie-making business, Willy’s Pies – used his submission to focus around paying homage to the Hornets by honouring them in a pie that professes his faith in the manager for upcoming season.

The campaign follows new research of over 5,000 fans of the 92 clubs which reveals an overwhelming sense of optimism across the leagues, with 65% of fans feeling hopeful going into the 2024/25 season. Supporters of Accrington Stanley (88%), Wrexham (81%) and Stevenage (80%) are among the most positive about this season, feeling optimistic for a promotion push. 

Sky Sports football analyst Jamie Carragher said: “The football pyramid is what makes the game so well loved and competitive in this country. I used to experience that love and tribalism up and down the country firsthand!

“At the heart of it, I’m a fan myself, so to see supporters come together with all their talents is fantastic. It really does show you what football means to so many, and I can’t wait for it to all kick off now.”

As part of the campaign, Sky Sports has also produced a video telling the story of all 92 fans narrated by presenter and football personality, Chelcee Grimes, which is available to watch on YouTube, Instagram, X and TikTok.

Supporters will also be able to get a closer look at the creations from their respective clubs as each team’s fan story will be released on Sky Sports’ social media channels up to Wednesday 14 August.

With the EFL season kicking off this week, the soon to launch Sky Sports+ will bring more football to fans than ever before, with supporters across the leagues able to watch their club at least 20 times this season. 

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