The research went on to confirm that the nation’s love affair with football starts at a young age, with over a quarter (28%) of UK kids dreaming of becoming a footballer. So, it's no surprise that the young fans were overjoyed to meet their footballing heroes, especially as over half (55%) of children said meeting their sporting idol would be the ultimate surprise, and 54% say they have been directly inspired to play sports thanks to their sporting role model.

Signing up for a free Kellogg’s camp spot this summer couldn’t be easier. Parents simply need to purchase a pack of cereal then head to www.kelloggsfc.com and enter the unique cereal box code to secure a spot and be in with a chance to receive a free football shirt.

Will Grigg, Northern Ireland international and Chesterfield goal scorer, said: “It's so important for kids to be active, not just to stay healthy but because of the social benefits that playing sport can bring. Growing up, playing football gave me the opportunity to make new friends, feel part of a team and develop a sense of identity. It also taught me how to be resilient, build confidence and self-belief – and it still teaches kids those same life skills today.”

Speaking about the importance of playing football from a young age, İlkay Gündoğan, winner of 12 major trophies for Manchester City, adds: "Playing football teaches you so much – both about yourself and others. Growing up, it was the perfect way for me to socialise and connect with new people. Sharing the same journey and special moments on the pitch brought us closer, and some of those friendships have lasted a lifetime. Now, being in the dressing room with so many different personalities from all over the world, you learn about their backgrounds, their cultures. I really enjoy that, because it shows just how much football can teach – especially for kids growing up.”

Chris Silcock, UK Managing Director, Kellogg’s said: “The UK is football mad and we know that this love for the beautiful game starts from a young age. Our camps give kids the chance to get outside this summer and follow in the footsteps of their footballing heroes, guided by FA-qualified coaches. They also help take the summer holiday pressure off parents.

“Our goal is to give as many children as possible across the country the opportunity to stay active this summer through football. With Kellogg's Football Camps launching at more than 150 locations across the UK, most families will find a camp near them.”

EFL and Manchester City footballers surprise fans at Kellogg's shoot for shirt launch

EFL and Manchester City footballers surprise fans at Kellogg's shoot for shirt launch