MK Dons have launched Buy a Home Shirt, Feed a Child – a new initiative for the 2025/26 season that will see meals provided to children experiencing food poverty in Milton Keynes for every home shirt sold.

In partnership with Zenko Protocol, a technology platform driving innovation for good, and Surplus to Purpose, a leading social enterprise tackling food waste across the UK, the club will help deliver meals to local children through community-based projects. Distribution will be supported by Cleo: Sports for Good, in collaboration with schools across the city.

This initiative places community at the heart of the club’s identity, ensuring that fans can make a tangible difference just by showing their colours this season.

Speaking to the Club’s website, MK Dons Chief Executive Neil Hart said:

“This is a campaign we’re extremely passionate about. Football clubs have the power to do more than just bring people together on a matchday – we can be a force for good in our communities. Buy a Home Shirt, Feed a Child is a perfect example of that.”

“The more home shirts we sell, the more children we’ll be able to support. It’s a simple way for our fans to make a real difference here in Milton Keynes, and we’re grateful to our partners and the local schools helping bring this campaign to life.”

The MK Dons home shirt is available to pre-order now, ahead of the official opening of the refreshed club store on Wednesday 2 July at 10am.

Buy a home shirt, feed a child: MK Dons launch community-focused initiative

Buy a home shirt, feed a child: MK Dons launch community-focused initiative